Nib - It All Starts Right Here.

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Nib - Starts Right Here Campaign

Nib provides health and medical insurance to over 1.4 million Australian and New Zealand residents. As a health partner, they enable their members to make better decisions and improving health outcomes through greater accessibility to affordable health services and information.

I was asked by Landor & Fitch to work on a series of illustrations to show the benefits of an active life. The goal was to create an inclusive, friendly and purpose-driven body of work that motivates an audience to make the right choices by taking action. A motivator of sorts. From dental to sports, to optical to just being active for the good of it. We all need a guide sometimes and I had a lot of fun drawing some quirky and playful characters for it.

These illustrations celebrate good health, the benefits of nature and a greener tomorrow. A beach day, getting some exercise at home, doing groceries with your family and even a piggyback ride with a friend just for fun! Active poses and scenes with an outdoorsy vibe create a warm and approachable voice for this package of illustrations. Every person is unique so shapes and colors are all put towards empathy and representation. Everybody is included!